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Privacy Policy (2025)

Privacy Policy

Fem Entity Lifestyle Consultation Corp. (“Fem Entity”, “we”, “us” or “our”) would like to inform you about how we use the information we collect when you visit our website, use our application, visit or interact with our pages on social networks or when you retain our services. This Policy is intended to define and help you understand our practices regarding the collection, use, disclosure and retention of personal information.

1. Who are we and what is our commitment?

Fem Entity is a Nova Scotia-based company specializing in digital wellness services and personalized health navigation for women. Through our website and application, we offer a digital platform that connects users with certified wellness practitioners, delivers personalized health recommendations, and supports women’s holistic well-being. 

Fem Entity is the “Data controller” of the personal information of its website visitors and customers (“you” or “your”).  Fem Entity is committed to protecting the privacy of the personal information entrusted to us. We recognize that privacy is an essential element of public trust.

By providing us with personal information, you consent to its processing as set out in this Privacy Policy, and you authorize Fem Entity, its third parties and service providers to process your personal information for the purposes set out below.

1.1. Links to websites

Please note that Fem Entity’s website may contain links to websites operated by third parties, including the links contained on the Directory web page; these links are provided solely as a convenience to you. Fem Entity has no control over third-party websites. Any personal information you transmit through these sites is subject to the privacy policies of those sites. Therefore, the presence of such link on our website does not in any way engage the liability of Fem Entity.

 2. What is “personal information”?

In this Policy, “personal information” means any information (regardless of format) about an individual that directly or indirectly identifies that individual, such as name, home address, date of birth, etc. Information that is anonymized or aggregated and cannot be associated directly or indirectly with an identifiable individual is not considered personal information.

3. What personal information do we collect and how?

We may collect certain personal information about you in the following circumstances:

  • When you contact us, we collect your login and contact information, including your name, telephone number and e-mail address, as well as the information contained in your request.
  • When you subscribe to our newsletter, we collect your e-mail address.
  • When you interact with our social media accounts, such as Instagram or LinkedIn, for example if you “like” our page or make comments, we may collect certain information about you, such as your name and profile picture. The information we collect depends on what these social networks share with us and the privacy settings you have selected. We suggest you consult the privacy policies of these social networks to learn more.
  • When you visit our website, we may collect certain technical information, such as cookies, about your browser or device and your use of the website. This information may include information about your visit to or use of our website, including the IP address of your device or computer and the browser you used to access the website. For additional information, please refer to section 10 of this Policy.
  • When you subscribe to services, we may collect contact information as well as billing information such as a billing address, bank details or any other payment system data.
  • When creating an account, we may collect first and last name;
    • Age;
    • Date of birth;
    • Sex;
    • Email address;
    • Phone number;
    • Address;
    • Payment information;
    • Auto fill data; and
    • Business Owner Information
  • When using our application, we may collect browsing data.
  • When you apply for a job with Fem Entity, we collect the information contained in your application, including your name, e-mail address, telephone number, work experience and references. 
  • Any other personal information you provide. Please note that if you provide us with personal information about other persons (such as an employee), you must ensure that you have duly notified them that you are providing us with their information and that you have obtained their consent to such disclosure.


3.1. Do we receive personal information from third parties?

We may obtain Personal Information from third parties, both private and public (such as social networks, health practitioners, etc.). Any Personal Information that is not collected directly from you will be collected in accordance with the applicable legislation.

3.2. Children’s policy

We do not knowingly collect Personal Information from children under the age of 14, unless such information is required for the provision of services to our customers. If you are under 14 years of age, please do not submit any personal information to us without the express consent of your parent or legal guardian. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us. If we become aware that we have inadvertently collected personal information from a child under 14 without verified parental consent, we will promptly delete such information from our records.

4. How do we use your personal information?

We collect, use and disclose personal information for the purposes identified at the time of collection or as permitted by law. This includes, but is not limited to, the following means and purposes:

  • Respond to your requests when you contact us.
  • To provide the services and connect you with the appropriate health practitioner
  • Establish and maintain business relationships with our customers, including account administration, billing and collecting due payments.
  • To facilitate the use of our website or application and ensure that content is relevant and presented in the most effective way for you and your device.
  • To develop our business and for marketing purposes, including through our newsletter.
  • Recruit staff and evaluate your job application.
  • Comply with applicable legal requirements.
  • Any other purpose for which you have consented at the time of collection, or which is permitted by law. 

In accordance with applicable legislation, Fem Entity limits the collection of personal information to that which is strictly necessary to fulfill the purposes for which it is collected.

5. Who can access your personal information?

Your personal information may be shared with the following persons to achieve the purposes indicated in the section above or otherwise with your consent:

  • Fem Entity employees who have the authority and need to access personal information to perform their duties.
  • Health practitioners.
  • Certain entities that assist us in providing our services, such as subcontractors and third-party service providers who assist us in, including but not limited to, accounting management, e-mailing, legal advice, debt collection, services related to our website, data storage and IT support. These service providers have access to the personal information they need to perform their tasks and may not use this information for any purpose other than fulfilling their mandate. They are required to maintain the confidentiality of such information.
  • A buyer or investor in the case of an investment in or sale of our company.

We may also share personal information in other situations, such as with government authorities, when required by law.

6. Consent

In most cases, Fem Entity will obtain the necessary Personal Information directly from you, with your consent. Subject to the exceptions provided by law.

By voluntarily providing us with your personal information, you consent to its collection, use and disclosure in accordance with this Policy. In some cases, your consent may be “implied”, meaning that your agreement is presumed based on your action or inaction at the time of collection, use or sharing of your personal information. We generally obtain your consent when we want to use personal information for a new purpose or for a purpose other than those identified at the time of collection in this Privacy Policy, in accordance with applicable privacy laws.

Please note that you may refuse to provide us with personal information. You may also withdraw your consent to the collection, use and disclosure of your personal information in accordance with this Policy by providing us with written notice, subject to legal or contractual restrictions. Withdrawal of your consent may affect our ability to provide you with certain services or to process your requests where the use and/or disclosure of your personal information is necessary. In certain circumstances, legal requirements may also prevent the withdrawal of your consent.

7. What are your privacy rights?

Depending on the applicable laws, you may have the right to :

  • Obtain access to, rectify or delete personal information we hold about you.
  • Withdraw your consent (if applicable), as indicated in section 6 of this Policy.
  • Receive more information about Fem Entity’s handling of your personal information, including the categories of persons who have access to your information and the length of time they retain it.

To exercise your rights, please contact us at the e-mail address indicated under section 12 of this Policy “Contact us”.

8. How and for how long do we keep your personal information?

We retain your personal information only for as long as necessary for the purposes identified in this Policy, or longer if required by law. When the intended use of personal information has been completed, the information is destroyed, deleted or made anonymous, unless we are required by law to retain it. 

Information held outside Canada

Fem Entity uses services from suppliers located in Canada. All your personal information is therefore stored in Canada.

9. Governance rules and other measures to protect personal information

Reasonable physical, technical and/or administrative safeguards and security measures have been implemented and are maintained to protect all personal information in Fem Entity’s custody or control from unauthorized access, use, modification, disclosure, accidental loss, or unlawful processing.

10. Cookies

What is a cookie?

Cookies are small text files stored on your computer or mobile device. They contain information about the browser you are using and the pages you have visited.

Fem Entity uses certain cookies on its website to generate statistical data concerning the performance and use of our website and to improve the browsing experience.

Disabling cookies:

You can delete or deactivate cookies at any time. To do so, please refer to your browser settings. However, if you disable the use of such cookies, some pages of our website may not be displayed correctly, or certain functions may not be available.

11. Changes to this Policy

We may review and update this Policy as necessary to keep up with changes in our practices and applicable law. Please check the “Effective Date” at the top of this page to see when this Policy was last revised. If the changes we make are material, we will highlight them where required by law, including through a notice on our websites. We encourage you to visit this page regularly for the latest information on our privacy practices. By continuing to use our website after the modified version of the Policy has been published, you agree to the changes made to this Policy.

12. Contact us

If you have any questions about this Policy or Fem Entity’s handling of personal information in general, you may submit a written request to our Privacy Officer:

  • Mukisa Kakembo
  • Chief Ethics Officer
  • Fem Entity Lifestyle Consultation Corp.
  • E-mail address: [email protected]